Many a good book has already been written about UX Design and I am eager to go back to them with great interest. However, I've always thought about finding something more practical, with pieces of advice for specific situations, saving time for learning the right approach, and helping to find the right solutions. With six years of experience as a UX Designer, I decided to write a book of this kind. I tried to write what I believe to be the most important and what I would like to share with someone who is just starting their adventure into UX Design. This book is my concise answer to the question of how to be a good UX Designer.
Below you can find a part of it and download PDF with full version.
Chapter 1. UX Designer is an investigative journalist
I have already shown you that a UX Designer is, in a way, trying to uncover the truth about the way the company works. Being inquisitive and skilfully asking the right questions will come in handy when you’re dealing with users and user analytics, too. How?
Journalists trying to understand a situation need to ask themselves and answer a few specific questions. Who did this?. What happened? Where and when did it happen? Why? What’s the result? The answers to these questions let them write a simple article and report the event in objectively. The readers are then able to understand what happened even if they did not witness the event themselves.
This is how UX Designers understand the context—a crucially important term you will be using rather often. Now, imagine a user who decides to use a product. You know who the user is, but this is the only answer you have so far. Google Analytics may help you answer the ‘what?’ the question that gives you the knowledge about what the user does, how they move around the product, which places they visit most often, and which ones they avoid.
All of these factors will help you understand the user’s behavior. The time and the place where the user performs all the actions
is important as well. To learn these, you will probably have to
ask them to provide the specific data, preferably by means of an individual in-depth interview done during a usability study. This is how you get another piece of the puzzle, similar to the reasons for using the product and the effects it has on the user. It’s your way of learning what they wanted to do, what they were thinking about, and whether they achieved what they wanted to.
Let's schedule an meeting and talk about details. Just send me a message.